Advertising card or sign



Oct.- 18, 1938. I G. s, Rossl 2,133,718

ADVERTISING GARD 0R SIGN Filed May 17, 1958 Patented Oct. 18, 1938 UNITED STATES PAT-ENT ori-ICE ADVERTISING CARD' OR SIGN lGeorge Beaverite Products,

S. Rossi, New York, N. Y., Yassigner to Inc., Beaver Falls, N. Y., a

10 Claims.

This invention relates to cards or signs used for advertising and more particularly street car advertising.

The general object of the invention is to provide loosely mounted clearly visible movable parts which will attract attention when caused to move to and fro under vibratory action.

Other objects and advantages of the invention will be apparent as the specification is considered With the accompanying drawing, in which:

Figure l is a front view of the invention;

Figure 2 is a bottom or lower edge view of the same;

Figure 3 is a section taken on the line 3-3 of Figure l; and

Figure 4 is a section on the line 4-4 of Figure 3.

Referring more particularly to the drawing I denotes an advertising card adapted for insertion in the advertising space with which street cars and busses are generally provided. The card I is preferably made of relatively heavy or strong card board or paper or other suitable material to which printing and the like may be readily applied. In the present embodiment of my invention the front face 2 of the card I, bears the face 3 of a clown, however the face of a beautiful woman or an animals head, for example, may be substituted for the grotesque face 3. Surrounding the latter is a border or space 4 on which any appropriate advertising matter may be printed or otherwise suitably applied. This advertising matter may, if desired, extend to and partly cover the face 3.

In lieu of eyes, the face 3 is provided with two aligned oppositely disposed transparent semi-tubular housings 5, in each of which is loosely coniined a relatively heavy round body 6 simulating the natural eye ball, and the latter is preferably black or dark in' color. The housings 5 are formed by appropriately bending any suitable transparent and/or translucent sheet material or they may be molded from glass. In the drawing have shown the housings made from transparent sheets of Celluloid bent to semi-tubular form and provided with side wings or flanges I4, for insertion through parallel slits "I, cut in the card I. Gummed tapes 8 pasted to the rear face of the card I, and over the flanges I4, holdl the latter tightly against the rear face of the card The rectangular space I5, between each pair of slits "I, on the front face of the card I, is of a color preferably white, contrasting sharply with the round bodies or balls 6.

As previously stated the balls 6, are loosely (Cl. l-138) coniined within the transparent housings 5, in such manner that they may vfreely roll from end lo lend or from top to bottom of the casings. Such movement is caused by the vibration set up 'incident to the running, starting and stopping 5 of the vehicle in which the advertising card is displayed. Escape of the balls from the open ends of vthe housings is prevented by transparent tabs 9 which extend across 'these open ends and `serve as stops for the balls as they roll to and fro. These tabs are flexible or slightly resilient and thus tend to promptly reverse the movement of the balls under impact. The tabs 9 are formed with flanges IB adapted to be inserted through small slots II and secured to the back of the card by gummed strips I2.

rThe housings are horizontally disposed and the relatively heavy balls are nicely balanced therein so that minor vibrations or slight tilting of the Vehicle from the horizontal will cause the balls to move. This movement of the balls from side to side and top to bottom, of the contrasting colored background spaces I5, immediately attracts the attention of the passengers to the goods of the advertiser, described in advertising space 4. The light colored spaces I simulate the whites of the eyes and help in increasing the animation produced by the rolling balls.

Having thus described my invention, what I l. An advertising device comprising a card of relatively stili material, the front of said card bearing the representation of a face, said face having eye areas, a pair of transparent housings mounted on said face over the eye areas thereof,` and ball like members loosely mounted for rolling movement in said housings.

2. An advertising device comprising a card of relatively stiii material, the front of said card bearing the representation of a face, said face 40 having eye areas, a transparent housing mounted on said card over one of said areas, and ball like member mounted for rolling movement in said housing.

3. An advertising device comprising a card of relatively stiff material, the front of said card bearing the representation of a face, said face having eye areas, a pair of transparent housings mounted on said face over the eye areas thereof, and ball like members loosely mounted for rolling movement in said housings, said ball like members and said eye areas being contrastingly colored.

4. An advertising device comprising a card of relatively stiff material, the front of said card bearing the representation of a face, said face having eye areas, a transparent housing mounted on said card over one of said areas, and ball like member mounted for universal movement in said housing.

5. An advertising device comprising a card of relatively stiff material, the front of said card bearing the representation of a face, said face having colored eye areas, a pair of transparent housings mounted on said face over the eye areas thereof, and colored ball like members loosely mounted for rolling movement in said housings.

6. An advertising device comprising a card of relatively stii material, the front of said card bearing the representation of a face, said face having eye areas, a transparent housing mounted on said card over one of said areas and open at both ends, and ball like member mounted for universal movement in said housing, and stop means adjacent said open ends limiting lateral movement of said ball like member.

7. An advertising device comprising a card of relatively strong material, the front of said card bearing the representation of a face, said face having eye areas, slots on opposite sides of said areas, housings bent into semitubular form from sheets of transparent material, said housings having side anges inserted through said slots, means for holding said anges substantially dat against the rear face of the card and spherical members freely movable in said housings.

8. An advertising device comprising a card oi' relatively stiff material, the front of said card bearing the representation of a face, said face having eye areas, a transparent housing mounted on said card over one of said areas and open at both ends, and ball like member mounted for universal movement in said housing, and exible stop means adjacent said open ends limiting lateral movement of said ball like member.

9. An advertising device comprising a card of relatively stiff material, the front of said card bearing the representation of a face, said face having eye areas, a pair of transparent housings open at their ends and mounted on said face over the eye areas thereof, and ball like members loosely mounted for rolling movement in said housings, said ball like members and said eye areas being contrastingly colored and transparent stop members for preventing escape of said ball like members through said open ends.

10. An advertising device for vehicles comprising a card of relatively strong material, the front of said card bearing the representation of a face associated with advertising matter, said face having eye areas, transparent housings mounted over said areas, loosely mounted members in said housings adapted to move to and fro in said casing under the vibratory and tilting action of the moving vehicle in which the card is mounted.

GEORGE S. ROSSI. 

